Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Strtyp

SPEAKERS:
- Juan Oubiña, Group Creative Director GrupoGallegos

- Paco Olavarrieta, Chief Content Curator, Dieste

SESSION OVERVIEW:

Let’s call it the Mariachi Band Syndrome: The assumption by many creative directors that all U.S. Hispanics are Mexican and listen to Mariachi music. Young Latino talent has helped evolve Hispanic advertising beyond stereotypes by creating breakthrough work.

In this panel, a group of renowned creative directors will discuss their approach to developing breakthrough work and how they are fighting Latino stereotypes. More importantly, they will share and discuss powerful examples and case studies.

In this session you will learn:

• How Latino advertising is moving beyond traditional stereotypes
• The new face of Hispanic advertising
• Experience the greatest work within the industry
• What’s working and what’s not?
• Controversy: different approaches and styles