Hispanicize 2012

SESSION HASHTAGS:  #Hispz12 #DD

Social media has dramatically changed the branding game, creating a new set of opportunities when it comes to introducing new menu items and creating positive feeback. Creating a two-way conversation by listening and personalizing, beyond the normally one-sided interaction, can change a blogger into lifetime loyal customers.

In this case study session you will hear how Dunkin Donuts introduced Hispanic menu items to Miami in a creative, impactful way.  From blog ambassadorships to tweet-ups, word-of-mouth is the ultimate factor for a brand today.

Knowing how to communicate with bloggers in the online space is vital to continuing a relationship and ensuring an excellent customer experience from beginning to end. Although traditional media is still effective in promoting new items, the power of social media spreads like wildfire.

In this session you will learn:

• The blueprint on how to successfully introduce new items into the Hispanic   community via Twitter
• How to create a Tweetup strategy
• How to develop communications guidelines
• How to measure your social media success
• The keys to selecting the right blog ambassadors for your product/service