Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Ready

MODERATOR

Karla Fernandez Parker, CEO, K. Fernandez & Associates

SPEAKERS

- Wally Sabria, Senior Vice President - Social Media, The Axis Agency
- Laura Spencer, Social Media Manager, Disney Destinations 
- Manny Santos, Director, MultiVu Latino 

Is Your Brand Ready to Engage Latinos online? When deciding the best approach to start a social media strategy aimed at the Latino audience, taking the first steps can be the most difficult. Determining the nature of the conversations and the platform to use are just two areas to consider. How to get started? How to make the most of your engagement? Some of the nation’s leading brands will share how they developed their social media strategies and platforms to engage Hispanics online.

In this session you will learn:
* How to establish the right framework for social media interaction
* Making your brand be relevant
* Creating a sustainable approach to social media
* Brands who get it right