Hispanicize 2012

SESSION HASTTAGS:  #Hispz12  #HMR

MODERATOR:
- Pilar Portela, Media Relations Supervisor, Business Wire

SPEAKERS:
Mari Santana, Disney Destinations
Jorge Ortega, President, Newlink Americas

SESSION OVERVIEW:

The age of social media is increasingly disrupting the way Latinos consume media but despite that most Hispanics are still largely dependent on traditional media outlets and most PR pros are still being measured by their ability to help clients secure coverage with them.   

In this annual favorite session you’ll discover how the function of Hispanic media relations is evolving with the times and how PR pros are adjusting their strategies, tactics and tools to achieve outstanding media relations results in the age of social media.

In this session you will learn:

-        Key facts and figures about Hispanic media including traditional, broadcast and online

-        Top trends in Hispanic media and how it impacts the way PR practitioners work in 2012

-        Best practices on hosting Hispanic press events

-        Who some of the top Hispanic media today are – some folks you’ll recognize and others you won’t

-        The cultural nuances of working with the Hispanic press

-        Tips on working with Hispanic spokespersons

-        Corporate best practices for Hispanic media relations