Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #Vlog

MODERATOR:

* Libby Julia, Chief Content Officer, Being Latino

SPEAKERS

* Maikel Rodriguez, Los Pichy Boys 

* Alicia Borchardt, AliciaVlogTV.com

* Laura Termini, NaturalOrganicaYLatina.com

* Tania Luviano, LatinaMomTV.com

SESSION DESCRIPTION:
Looking for inspiration to launch a vlog? You’ll get it from our panel of highly successful Latina vlogueras. From food and fashion to political activism, these Latinas overcame their shyness of the camera and launched vlogs and YouTube pages to share their passions with the world. They also grew sizable followings and monetized their content. Explore the Do’s and Don’ts of starting and growing a vlog: managing the technology, preparing the content, spreading the word and generating revenues. Panelist Tania Luviano, a five-time Emmy-winning journalist and founder of LatinaMomTV, will share some of the latest trends about Latina v-loggers and how this growing force could impact the 2102 elections. In this session you will learn: * The 5 basics steps of vlogging and how to become a vlogger * How to vlog like a reporter, so your readers, viewers, media and marketers will take you seriously * How to vlog about politics and get the attention of moms and professional Latinas * Latino Vlogging Trends * How to overcome your fear of the cameras * The social media benefits of becoming a YouTube Partner * How YouTube drives traffic to our blogs and how we achieve our aims. * Tips for making high-quality videos (audio, cameras, lighting, angles) * How “Recipe” videos differ from product review videos, giveaways and more!