Hispanicize 2012

SESSION HASHTAGS:  #Hisp12  #LComm

MODERATOR
Oralia Michel, OMÁGEN Marketing & PR Consultancy/ HPRA National

SPEAKERS

• Silvina Jover-Cirillo, Community Manager, State Farm Latino
• Genevieve Jenkins, FH Hispania social media and digital expert
• Jose Villa, Principal, Sensis

You’ve reached your goal of achieving the perfect number of ‘likes’ and followers for your brand, but how do you keep the community engaged?  A growing field in communications is the role of the community leader or manager, and it takes a special set of skills to succeed in balancing brand priorities with meaningful interaction among fans, friends, and followers.

In this session you will learn:

• The skills agencies and brands look for: hint, it is more than your ability to spend 16 hours on Facebook
• How to identify, grow, and develop the right talent to spearhead a community
• Successful practices in transparency and relationship building
• The types of Hispanic Personas and their differences with other segments
• How are Hispanics differentiated in their use of social media?
• How to connect, when to respond, and language considerations when reaching Latino communities