Hispanicize 2012

SESSION HASHTAGS:  #Hispz12  #HLit

SPEAKERS:

- Dr. Aliza A. Lifshitz, M.D., Health specialist “Dra. Aliza”

- Jeanne Stitt, Vice President, Marketing at UnitedHealth Group 

- Russell Bennett, Vice President, Latino Health Solutions, UnitedHealthcare

As a major report about Hispanic health issues once observed, Latinos are disproportionately affected by some of the most serious health problems facing the nation. Health conditions such as tuberculosis, depression, asthma, HIV, and certain cancers disproportionately affect Latinos and require targeted, culturally appropriateinterventions at the individual, institutional and community levels.

In this in-depth session with UnitedHealthcare’s Russell Bennett and celebrity doctor Dra. Aliza you will discover how to create marketing programs that are culturally and linguistically effective to help Latinos achieve strong literacy about health.

In this session you will learn:

- The common cultural barriers and beliefs about healthcare impact how Latinos view their health

- Case studies and ideas to help Latinos improve their “health literacy”

- How education and prevention, lifestyle and health behaviors impact the health status of Latinos

- How to Inform and empower Latinos to be better healthcare consumers

- How to partner with Latino communities to enhance the planning, production and cost-effective delivery of health promotion, preventive and curative health services